Incentives

Where builders are cutting prices

New homes listed today for less than when they first went on sale, ranked by the biggest cut. A price cut is the incentive every buyer gets.

Homes reduced: 899
Developments: 318
Biggest cut: 24%
Cut in all: £16,915,328

Every reduced home on the map

Builder offers

Deposit contributions, paid stamp duty, cashback, part exchange and more, as the builders and the homes’ listings state them, ranked by what the best offer at each development is worth on its lowest price, and by how many of its homes carry it: an offer on one plot of many is that plot’s, not the development’s. An “up to” figure is only the most an offer could be, so it ranks below every offer with a sum to count on.

£31,500 stamp duty paidTaylor WimpeyOckley ParkMid SussexStamp duty paid, £31,500 builder-stated, advertised 12 Nov 2026
£25,000 mortgage contributionTaylor WimpeyTwill MeadowNuneaton and BedworthMortgage contribution, £25,000 stated on the listing, on every home, advertised 11 Nov 2026
5% deposit contributionLovellThe Woodlands, HessleEast Riding of YorkshireDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Mortgage contribution, Part exchange, Assisted move
5% deposit contributionPersimmon HomesCranbrook, GalileoEast DevonDeposit contribution, 5% stated on the listing, advertised 6 Nov 2026Also: Part exchange, Assisted move, Key worker discount
£22,999 mortgage contributionBarratt HomesCringleford HeightsSouth NorfolkMortgage contribution, £22,999 builder-stated, advertised 12 Nov 2026Also: Deposit contribution, Moving costs paid, Rate reducer
5% deposit contributionPersimmon HomesLiberty GateWest SuffolkDeposit contribution, 5% stated on the listing, advertised 11 Nov 2026Also: Part exchange, Assisted move, Rate reducer, Key worker discount
5% deposit contributionCrest NicholsonCampbell WharfMilton KeynesDeposit contribution, 5% builder-stated, advertised 12 Nov 2026Also: Stamp duty paid
5% deposit contributionBovis HomesThe ChanceryStratford-on-AvonDeposit contribution, 5% builder-stated, advertised 12 Nov 2026Also: 5% DEPOSIT CONTRIBUTION & EXTRAS - OFFER WORTH £35,000
5% deposit contributionLovellKings Reach, SnaithEast Riding of YorkshireDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Part exchange, Assisted move
5% deposit contributionBarratt HomesRyebank GateArunDeposit contribution, 5% builder-stated, advertised 12 Nov 2026Also: Stamp duty paid, Part exchange, Rate reducer
5% deposit contributionBarratt HomesStirling ParkEast Riding of YorkshireDeposit contribution, 5% builder-stated, advertised 12 Nov 2026Also: Stamp duty paid, Kitchen upgrade, Part exchange, Rate reducer
5% deposit contributionGalliard HomesNeptune WharfLewishamDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026
5% deposit contributionLovellBowlers Green, HoptonGreat YarmouthDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Legal fees paid, Flooring, Part exchange, Assisted move
5% deposit contributionLovellLavender Chase, HunstantonKing's Lynn and West NorfolkDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Stamp duty paid, Part exchange, Assisted move, Key worker discount
5% deposit contributionLovellThe Crossings, South QueensferryCity of EdinburghDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Flooring
5% deposit contributionLovellDriftwoods, Hunstanton Later LivingKing's Lynn and West NorfolkDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Legal fees paid, Flooring, Kitchen upgrade, Part exchange, Assisted move
5% deposit contributionLovellGarrett Grove, SkelmanthorpeKirkleesDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Mortgage contribution, Flooring, Part exchange, Assisted move
5% deposit contributionLinden HomesGreat OldburyStroudDeposit contribution, 5% stated on the listing, advertised 11 Nov 2026Also: Flooring
5% deposit contributionPersimmon HomesSpring MeadowsBlackburn with DarwenDeposit contribution, 5% stated on the listing, advertised 6 Nov 2026Also: Part exchange, Assisted move, Rate reducer
5% deposit contributionKeepmoatPark ViewGedlingDeposit contribution, 5% stated on the listing, on every home, advertised 10 Nov 2026
5% deposit contributionLovellSaddlers Grange, HowdenEast Riding of YorkshireDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Mortgage contribution, Flooring, Part exchange, Assisted move
5% deposit contributionLovellWilliams Park, WymondhamSouth NorfolkDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Stamp duty paid, Legal fees paid, Part exchange, Assisted move
5% deposit contributionLinden HomesCastle GateNorth YorkshireDeposit contribution, 5% stated on the listing, advertised 10 Nov 2026Also: Assisted move, £15K reduction, £9.5K deposit boost, plus £8K of upgrades
5% deposit contributionGalliard HomesBarrelmans PointBaberghDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026
5% deposit contributionBarratt HomesMilton of LeysHighlandDeposit contribution, 5% builder-stated, on 13 of 15 homes, advertised 12 Nov 2026Also: Part exchange
5% deposit contributionLovellCentral Square, WinchburghWest LothianDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Part exchange
5% deposit contributionLovellAll Saints Green, StradbrokeMid SuffolkDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026Also: Legal fees paid, Flooring, Part exchange, Assisted move
5% deposit contributionKeepmoatBeeston CanalsideBroxtoweDeposit contribution, 5% stated on the listing, on every home, advertised 10 Nov 2026
5% deposit contributionLovellHamilton WharfWirralDeposit contribution, 5% builder-stated, on every home, advertised 12 Nov 2026
5% deposit contributionPersimmon HomesAgusta ParkSomersetDeposit contribution, 5% stated on the listing, advertised 12 Nov 2026Also: Part exchange, Assisted move, Rate reducer, Key worker discount

Price cuts

Up to 24% offSt Modwen HomesBranston LeasEast Staffordshire~~£225,000~~ £171,000£54,000 off2 of 37 homes reduced, £69,000 off in all
Up to 17.4% offPersimmon HomesScarlett MewsColchester~~£545,000~~ £450,000£95,000 off1 of 12 homes reduced, £95,000 off in all
Up to 16.7% offPersimmon HomesBluebell MeadowGreat Yarmouth~~£300,000~~ £250,000£50,000 off13 of 42 homes reduced, £326,000 off in all

A reduction is the asking price today against the first price the home was listed at, from HomePortfolio’s listing history. Offers are as each builder states them on its own site or in its listings, through HomePortfolio; a value is shown only where its reading is sure.